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Lowe Lintas Partners

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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Two-wheelers, in which Bajaj's scooters ruled the roost, was a veritable family ride. Image: A still from the film Raanjhanaa.  Can a jingle be copyrighted? When it comes to one of India's......

Prior to Jeff Bezos' visit, e-commerce war intensifies

Sachin Bansal, co-founder and chief executive of Flipkart. Photograph: Mylittlefinger/Wikimedia Commons As Amazon founder and chief executive Jeff Bezos makes his first visit to India ahead......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

MS Office 2010 takes fight with Google

The beta version has seen over 1.3 mn downloads; over 2,000 firms in India are moving to the latest version.Last September, research firm IDC had cautioned that while Microsoft Office still held......
  Web results for Lowe Lintas Partners
New ad for Google Photos focuses on capturing memories

The five minute film chronicles the journey of Amit Tiwari who suffered from severe corneal dystrophy in both eyes, which left him almost... ...

http://www.livemint.com/Consumer/iVWRPyI0yAHB4DdmCLPdOJ/New-ad-for-Google-Photos-aims-to-capture-memories.html
Four Indian agencies shortlisted for Asia-Pacific Tambuli Awards 2016

Mullen Lowe Lintas, SapientNitro, McCann Worldgroup and Interface Communications from India have been shortlisted for the prestigious awards.... ...

http://www.bestmediainfo.com/2016/05/four-indian-agencies-shortlisted-for-asia-pacific-tambuli-awards-2016/
Bringing a story to life

The article below represents a preview only and is not meant for reuse or republishing. New Delhi, May 25 -- Each time Nishant Goyal wrote for his... ...

http://www.htsyndication.com/htsportal/article/Bringing-a-story-to-life/13304271
Never challenge a Roadeo, TI Cycles tells young bikers in new ad

Lowe Lintas new ad campaign for the company strikes a balance between digital games and real world playground while adhering to the positioning of... ...

http://www.bestmediainfo.com/2016/05/never-challenge-a-roadeo-ti-cycles-tells-young-bikers-in-new-ad/
Judging a brand by its packaging

Design is an integral part of branding strategy worldwide, but in India, companies have always relied more on advertising, rather than packaging,... ...

http://wap.business-standard.com/article/management/judging-a-brand-by-its-packaging-116052301654_1.html

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