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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Two-wheelers, in which Bajaj's scooters ruled the roost, was a veritable family ride. Image: A still from the film Raanjhanaa.  Can a jingle be copyrighted? When it comes to one of India's......

Prior to Jeff Bezos' visit, e-commerce war intensifies

Sachin Bansal, co-founder and chief executive of Flipkart. Photograph: Mylittlefinger/Wikimedia Commons As Amazon founder and chief executive Jeff Bezos makes his first visit to India ahead......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

MS Office 2010 takes fight with Google

The beta version has seen over 1.3 mn downloads; over 2,000 firms in India are moving to the latest version.Last September, research firm IDC had cautioned that while Microsoft Office still held......
  Web results for Lowe Lintas Partners
Lowe Lintas bags creative duties of Vaya Life

Vaya Life is a start-up that looks at an inventive approach to everyday products. Vaya Life, a Chennai-based start-up, has appointed Lowe... ...
Surf Excel strikes an emotional chord with Diwali ad campaign

Created by Lowe Lintas, the new campaign focuses on bringing joy to people who continue to work through the festive season Mumbai: Surf Excel, the... ...
MullenLowe's Alex Leikikh

MullenLowe Group's global chief Alex Leikikh should know. Since its holding company IPG tried twice to make a dent in the US market with Lowe but... ...
Naveen Gaur, President, Lowe Lintas

Lowe Lintas Delhi is a star in the MullenLowe Lintas ecosystem. Naveen Gaur, President, Lowe Lintas, takes BestMediaInfo through his journey, what... ...
"My first brief to the team was 'I don't want to s...

Sanjiv Kapoor, chief strategy and commercial officer, Vistara, who has been with the brand for around six months, spoke to us about the use of... ...

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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