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Lowe Lintas Partners

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40 Years Ago and now: The Liril Girl showed how to target a state of mind

A girl having fun under a waterfall with a Liril soap for company hardly changed during the campaign’s 35-year run, notes Viveat Susan Pinto Image: Actress Preity Zinta modelled for the......

Riding to sunset: A spectacular 4-decade journey of Bajaj scooters

Two-wheelers, in which Bajaj's scooters ruled the roost, was a veritable family ride. Image: A still from the film Raanjhanaa.  Can a jingle be copyrighted? When it comes to one of India's......

Prior to Jeff Bezos' visit, e-commerce war intensifies

Sachin Bansal, co-founder and chief executive of Flipkart. Photograph: Mylittlefinger/Wikimedia Commons As Amazon founder and chief executive Jeff Bezos makes his first visit to India ahead......

Surf's journey: From unsmiling Lalita ji to celebrating stains

It is rare for any brand to stand up and take ownership of a premium price-tag unabashed, much less bandy it as a certificate of superiority. But that is exactly how one of the most iconic......

MS Office 2010 takes fight with Google

The beta version has seen over 1.3 mn downloads; over 2,000 firms in India are moving to the latest version.Last September, research firm IDC had cautioned that while Microsoft Office still held......
  Web results for Lowe Lintas Partners
Celebrating single moms on Father's Day

It was obvious for brands to focus on dads to mark Father's day but Raymond and LG broke the stereotype and saluted single mothers who are managing... ...

http://www.bestmediainfo.com/2016/06/celebrating-single-moms-on-fathers-day/
Google India's ad on father-son relationship is winning hearts online

While the ad film is not a Father's Day campaign, it was released just in time for the occasion New Delhi: Bollywood has stirred and doused hopes... ...

http://www.livemint.com/Consumer/Iofq21gKehQYWcDA5DbV8M/Google-Indias-ad-on-fatherson-relationship-is-winning-hear.html
How do agencies deal with the pressure of making festival-based ads?

Festival, occasion, and 'special day'-based communication has become all too commonplace today. How do agencies deal with the pressure of churning... ...

http://www.afaqs.com/news/story/48259_How-do-agencies-deal-with-the-pressure-of-making-festival-based-ads
Lowe Lintas Bengaluru wins ACT Fibernet account

The agency will provide integrated creative solutions to promote the company's fibernet and digital TV offering. The internet service provider... ...

http://www.afaqs.com/news/story/48257_Lowe-Lintas-Bengaluru-wins-ACT-Fibernet-account
HouseFull appoints Lowe Lintas & LinTeractive

Lowe Lintas Delhi takes on the creative agency role for the furniture brand, while LinTeractive Delhi will handle digital marketing... ...

http://www.bestmediainfo.com/2016/06/housefull-appoints-lowe-lintas-linteractive/

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