New players in the organised branded garment retail industry such as Koutons and Cantabil along with a host of other brands are going through a tough time, thanks to the rapid expansion via debt and their deep discounting model.
Companies that have announced CDR plans during the last year include Kingfisher Airlines, Wockhardt, Vishal Retail and the unlisted Air India.
From the retail pack, Future Group firm Pantaloon Retail surged 32.61 per cent to Rs 209, while Provogue India gained 17.83 per cent to Rs 18.90 on the BSE.
Indian apparel brands are looking at China as the new retail destination.
Though end-of-season sale is common in the first week of February, what is interesting this time around is the quantum and timing of the offers. Retailers are giving away 20-25 per cent additional discounts, compared to the last year. Also, they began giving discounts at least three weeks before the ususal timing.
Azim Premji's Rs 175-crore (Rs 1.75-billion) investment in Future Retail will help Kishore Biyani tide through crisis.
Founded in 2006, PremjiInvest's assets under management are worth over $2 billion across India