The Republic Day long weekend beginning Saturday is driving a surge in travel with hotels and resorts witnessing an increase in bookings led by high demand, reflecting a decisive shift in traveller behaviour and the rise of micro-getaways, industry players said. The increasing preference for short, experience-led holidays is emerging as a strong trend shaping the country's leisure travel market.
With the rise of wellness tourism and experiential travel, specialised jobs are being created in spa management, event planning and local experience curation, besides social media management.
India's hospitality sector is rolling out the red carpet for investors. A flurry of upcoming IPOs, or initial public offerings, the entry of new players, and ambitious expansion plans by Indian and global hotel brands are ushering in what could be the industry's most formalised era yet. Leading the charge are real estate titans, who are turning their hotel arms into global hospitality chains.
The company would bring two-three hotels under Regent brand in India. Besides, it would add five hotels under Park Plaza, eight under Country Inn and the rest under Radisson.
The fifth largest private hospitality group in the world with a $38 billion-plus turnover, the Carlson group will open a bouquet of its hotel brands like Radisson, Regent International, Country Inn, Park Plaza and Park Inn in next three years.
'On an average we have been getting four to five such proposals a month, but we aren't pursuing them as they don't tick the boxes.'
With demand drying up, hotels are surviving on quarantine centres and isolation facilities.
Over 60-70% of the guests at five-star hotels are foreigners. However, hotels say, if dollar remains at this level, the mix could change.
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