News for 'jagdeep-kapoor'

Have consumer firms lost their pricing power?

Companies have the power to exercise the pricing options but companies are not exercising pricing options and, therefore, the power is being lost by non-utilisation.\n\n

He hated the moniker, but 'marketing guru' he was

Is Amitabh Bachchan the right choice to promote GST?

The question that is being asked is: Does the GST campaign gain from his all-too-familiar face taking forward its message or will brand fatigue flatten the impact?

Surf's journey: From unsmiling Lalita ji to celebrating stains

In the 1970s, when the detergent world stood on the cusp of a change, Indian consumers first learnt the difference between Sasti cheez aur acchi cheez (a cheap product and a good product) from the sparkling white saree-clad, Lalita ji.

Brand building: Why oil companies avoid sports stars

Many believe that marketing budgets could be a hurdle.

Why brand Sensex still has the edge over Nifty

Nifty has a virtual monopoly in the index derivatives segment.