A study shows that Facebook and Twitter could have an influence in at least 160 Lok Sabha seats triggering a debate but two senior Union ministers -- Manish Tewari (information and broadcasting) and Kapil Sibal (information technology and telecom) -- disagree.
Marketers must understand how aware Gen Z is of its unlimited options while tapping into their sentiments.
With politicians boosting their social media presence in the poll season using fake online followers, Facebook has started cracking down on fraudulent accounts showing suspicious high number of 'likes'.
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