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Harish Krishnamachar

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Retire or not, Sachin to remain a darling with brands

Advertisers won't desert the Master Blaster even after his retirement as they feel the brand will continue to invoke trust and confidence. As the master blaster hangs up his boots after playing his......

Off the field, Tendulkar on shaky ground

Sachin Tendulkar may have just scored his 40th century in one day cricket but his score on the brand endorsement scene may not have as much sparkle.Advertising agency executives feel Tendulkar's......

TVS Motor plans to phase out Max

Two-wheeler maker TVS Motor Company on Friday said it plans to replace the two-stroke motorcycle Max with a four-stroke entry-level motorcycle within six months to arrest the erosion in sales."We......

Brand Tendulkar not affected by failures in Australia

Sachin Tendulkar's dismal showing with the bat in the ongoing tri-series in Australia, and the long wait for his 100th international century, may have left his legion of fans frustrated, but it has......

Gambhir in three-year deal with WSG

India opener and ICC Test Cricketer of the Year Gautam Gambhir has been signed up by leading Asian sports marketing firm World Sport Group for three years.The exact figure that the left-handed......

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