Frank Simoes-Tag and Utopia have won the contract for the media campaign from among 12 leading advertising companies. The final approval came from the Media Campaign Committee headed by BJP general secretary Arun Jaitley.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
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