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Frank Simoes

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BJP finalises theme slogan of poll campaign

The opposition Bharatiya Janata Party has hired two reputed advertising agencies to spread its message on television, radio FM channels and the print media to woo voters in the forthcoming general......

COLUMN: Utterly butterly Indian ads

A recently published book, Ad Katha, is not just a trip through the golden age of Indian advertising, but also an enquiry into how many of the cultural symbols that we now see as "Indian" came......

Passing the brand baton

What I liked I have picked two ads this fortnight both of which are pretty good examples of ads that have created a strong impact on their respective target audience. Individually, they address two......

Balancing style with substance

What I liked: It's not often that you come across stunning simplicity and when you do, it always has the power to stop you in your tracks.My choice for the week is the advertisement for Toshiba......

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frank simoes
Frank Simoes

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Coming to India and making

Success in manufacturing is not just about being cheap - cheap labour, cheap land, cheap power...
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