Essar Telecom Retail Ltd will be introducing a pan-Indian network of retail telecom outlets called TheMobileStore, which will offer state-of-the-art technology in telecom solutions besides several value-added services.
Essar Telecom Retail said on Tuesday it will invest $250 million in two to three years to set up 2,500 stores in a bid to take its revenue beyond $1 billion.
"We are seriously looking at launching our own mobile brand, offering a complete range of handsets to bring better value to our customers. We are currently negotiating with a couple of original equipment manufacturers (OEM)," Rajiv Agarwal, chief executive officer and director, The MobileStore, said, while refusing to give details.
The company would also increase its head count by over eight-fold to 10,000 in the next three years from the current 1,200.
The company would also increase its head count by ten fold to 10,000 in the next three years from the current 1000.