It's not fair! Emami slams HUL over skin cream rebranding

While HUL's Fair & Lovely was launched in 1975, Emami's Fair & Handsome was unveiled in 2005. Both companies now straddle both the men’s and women’s fairness categories in the country.......

Who's the fairest of them all? Emami-HUL spat revives an old brand war

The two battle it out in the controversial but lucrative fairness cream market, spark a fresh bout of aggression in the war between the brands Illustration: Uttam Ghosh/Rediff.com Hindustan......

The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......