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What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

How FMCG players plan to take on Patanjali

Colgate, Nestle, Dabur, Emami, HUL are all reworking their strategies and expanding their product portfolios to meet Baba Ramdev's home-grown challenge The mood at the India office of Colgate has......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......

From Rs 20K to Rs 8,000 crore: Emami's amazing success story

With the acquisition of Himani, Emami entered the mainstream personal care category in the late seventies, notes RS Agarwal.   The late 1960s were not the best of times to kick off one's own......

FMCG firms tap the pot of gold in Bharat

It was an eye-opener for former Hindustan Unilever (HUL) managing director, Nitin Paranjpe, who has now moved on to a global role. At a village home in Tamil Nadu, Paranjpe found a sachet of......
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Commercials starring Bollywood celebs often speak in many voices

Opinion differ whether Bollywood celebs such as Deepika Padukone, Kareena Kapoor shy away from lending their voices in commercials as they treat... ...

http://www.livemint.com/Consumer/jQ1656F62cRIPtiHhaWtrJ/Commercials-starring-Bollywood-celebs-often-speak-in-many-vo.html
With product endorsements, King Khan has a fair point

So long as product is legal, he has no qualms about selling it, says the star Mumbai, August 11: If Shah Rukh Khan is irked by the question,... ...

http://www.thehindubusinessline.com/news/with-product-endorsements-king-khan-has-a-fair-point/article8975157.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Emami reintroduces Zandu Balm in a brand new avatar

· The leading and trusted pain solution balm comes with a faster absorption formula in an easily spreadable and non-sticky feel · Aims to... ...

http://www.pocketnewsalert.com/2016/08/Emami-reintroduces-Zandu-Balm-in-a-brand-new-avatar.html
Emami topline & operating profit surge in Q1

Real Estate & Construction Cities HT Kolkata Newspapers Kolkata, Aug. 4 -- In the first quarter that ended on June 30, 2016, the turnover of... ...

http://www.htsyndication.com/htsportal/article/Emami-topline-and-operating-profit-surge-in-Q1/14879692
EMAMIS Q1FY17 REVENUE GROWS BY 20% EBIDTA SURGES BY 49%

v EBIDTA at₹ 147 cr grew by 49% v Cash Profit* at ₹128 cr grew by 18% v Robust pace of Innovations: Launched Navratna Almond Cool Oil,... ...

http://www.pocketnewsalert.com/2016/08/EMAMIS-Q1FY17-REVENUE-GROWS-BY-20-EBIDTA-SURGES-BY-49-percent.html

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