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The brands Bollywood won't promote

Actors and sportspersons are increasingly blacklisting products like colas and fairness creams.Urvi Malvania explores what lies behind the concern among endorsers over brands they promote and how......

What's in a brand name?

Brands names are always critical, but -- as Ambi Parameswaran has discovered -- finding the right one for the Indian consumer requires something special. Illustration: Uttam Ghosh/Rediff.com "What......

What makes Rajinikanth the most valued brand of his time

The superstar refuses to endorse any label except for one regional cola brand at the start of his career almost four decades ago, reports T E Narasimhan. Rajinikanth's reputation is the stuff of......

How FMCG players plan to take on Patanjali

Colgate, Nestle, Dabur, Emami, HUL are all reworking their strategies and expanding their product portfolios to meet Baba Ramdev's home-grown challenge The mood at the India office of Colgate has......

Celebrity endorsement becomes a risky business

The call to make brand ambassadors accountable has rattled filmstars and sports stars. Image: The phenomenal rise in activism, especially on the social media, has made celebrity endorsement a......
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Emami to acquire 30% stake in Helios Lifestyle

Homegrown FMCG major Emami today announced to acquire 30 per cent stake in Helios Lifestyle, which owns male grooming brand 'The Man Company'.The... ...

http://www.business-standard.com/article/pti-stories/emami-to-acquire-30-stake-in-helios-lifestyle-117120700855_1.html
Sensex Recovers to Finish Flat; Oil & Gas Stocks Lead the Gains

Posted by Equitymaster Indian share markets recouped losses during the afternoon session to finish marginally lower. The benchmark index has... ...

http://www.equitymaster.com/tm/tm.asp?date=9/26/2017&title=Sensex-Recovers-to-Finish-Flat-Oil--Gas-Stocks-Lead-the-Gains
ASCI rejects Hindustan Unilever's objection to Emami fairness ad campaign

Advertisement Standards Council of India (ASCI), the apex body to regulate advertisements to promote fair competition, has rejected Hindustan... ...

http://www.business-standard.com/article/companies/asci-rejects-hindustan-unilever-s-objection-to-emami-fairness-ad-campaign-117092600314_1.html

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