The jury is out on whether India has a big enough audience willing to shell out big bucks for a piece of their favourite celebrity.
Future Group and V-Mart have put in place systems to prevent panic buying at their neighbourhood grocery stores.
With an epic battle of billionaires for supremacy in one of the world's most prolific markets and a pandemic-propelled surge in online shopping in the background, India's nearly trillion-dollar retail market is hoping to touch 85 per cent of the pre-COVID business in the first half of the New Year. In a year when the COVID-19 carnage ripped apart the retail business, circa 2020 will best go down for the unravelling of the war between Jeff Bezos, the world's wealthiest man, and richest Indian Mukesh Ambani for pre-eminence in the booming market that is estimated to reach $1.3 trillion by 2025. It all started with Ambani's Reliance Industries agreeing in August to buy assets of the nation's second-largest retailer for Rs 24,713 crore, just a year after Bezos' Amazon purchased an indirect stake in the indebted Future Retail.
Chocolate majors, home and surface cleaning companies, beauty brands say that business has been brisk this festive season.
Patanjali doesn't employ any fancy managers with MBA degrees.
The central government has said it will look into the matter.