MTS' viral ad leads to 10% rise in dongle sales

The idea was not just to push sales numbers when Sistema Shyam Teleservices, which offers cellular services under the MTS brand, engaged Creativeland Asia to conceptualise its latest campaign --......

The rise and rise of creative hotshops

Small independent agencies in India are slowly but steadily making inroads into large advertiser accounts held by industry majors.Creative duo Manish Bhatt and Raghu Bhat of Mumbai-based creative......

Indian ad market: Appetite for buys on the rise

The appetite for acquisition in Indian advertising and media space is becoming stronger by the day, the most recent one being Omnicom's Ketchum acquiring a majority stake in homespun......

The world cup for advertising kicks off

Emmanuel Upputuru presents glimpses of the global advertising contest in Cannes. I landed at the Nice airport (pronounced niece) at about 8.45 am local time. The shortlists were going to be......