Chawanprash, known for its medicinal quality and immunity enhancing capabilities, is the highest selling ayurvedic medicinal over-the-counter product in the country, according to a study.
Companies from Nestle and ITC to Hindustan Unilever and Patanjali have pledged to reduce use of unhealthy ingredients by five to 50 per cent
The move is significant since it signals the growing importance of foods in Marico's overall strategy. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur.
'The spurt in demand for Ayurvedic products has exhausted our production capacity.'
'The wonderful thing about being a journalist is that when someone tries to muzzle your work, it's a badge of honour.' 'You know you've done something right,' Priyanka Pathak-Narain, the author of Godman To Tycoon: The Untold Story Of Baba Ramdev, tells Sunil Sethi.
The Rs 2,000-crore Patanjali, looking to grow its turnover two-and-a-half times in FY16.