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  • Business

Chinese firms aim big in India

If you ask a Haier dealer which country the brand belongs to, don't be taken aback if he replies with authority that it is "Made in Germany". When the Chinese appliances major undertook a dipstick......

Meet India's rustic knowledge providers

 Three months ago, at a CII symposium on decoding rural markets where rural marketing gurus spoke of their approach to capturing the largely unaccrued volumes of rural consumption, one person turned......

'Inventive thinking,' the LG way

 Problem: you're a white goods manufacturer known for consistently breaching the price barrier. Then you go and introduce a range of premium products: air-conditioners for Rs 50,000, refrigerators......

Haier to set up two units

 Chinese white goods major Haier will invest $200 million in India over the next four years to set up an integrated manufacturing facility, a factory exclusively to manufacture refrigerators and, a......

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