Second Tata firm to join hands with e-commerce portal.
The store launches same-day delivery for its site, though analysts say others have eroded its headstart in the brick and mortar format.
Shopkeepers are losing buyers in droves to e-tailers for everything from fashion to smartphones, and are struggling to find solutions.
With the festive season underway, retailers in the online and the offline world need to prepare well to offer the best deals to consumers and earn trust.
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