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Ajay Kakar

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The tragicomedy of Mumbai's LAST telegram

The last telegraphic message to be sent from Mumbai's Central Telegraph Office was not a personal message, neither was it a patriotic one. Nitin Rastogi, a 31-year-old deputy general manager at......

Insurers bank on celebrity appeal

Vijay is the name of the character that Amitabh Bachhan has played in many of his movies. In most cases, Vijay belonged to the underprivileged class. It's a curious coincidence that the megastar......

Best investment options of 2009!

Are you always at a loss while planning your finances?Are you aware of the investment options available in the market? How best can you plan your finances? What are the crieria for evaluating an......

Paucity of pilots triggers aviation war

When Wing Commander Rajiv Kothiyal resigned in 2002 as one of the most qualified test pilots in the Indian Air Force and quickly found a flying job in a start-up airline, Deccan Airways, he felt he......

Anil Ambani's recipe for success

Four months ago, Anil Ambani hired AC Nielsen, the market research agency, with a mandate to conduct research on how stakeholders and customers responded to the "Reliance" brand.The agency......

Anil Ambani's enterprise in for makeover

Five months after its birth, the Anil Dhirubhai Ambani Enterprise (ADAE) is in for a makeover. Sometime next week it is going to unveil its new corporate logo along with the branding strategy.This......

Thumbs down on Pakistan

Ajay Totlani, Boston: Its good to see you back in the cricketing arena. I just wanted to drop a quick note on my opinion on Cricketing Ties with Pakistan.I don't believe we should resume cricketing......
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Baisakhi celebrated across J&K with traditional fervour, gaiety

*BSF jawans leave border charged with dhol beats Excelsior Correspondent JAMMU, Apr 14: Baisakhi, which marks the beginning of New Bikrami year,... ...

http://www.dailyexcelsior.com/baisakhi-celebrated-across-jk-with-traditional-fervour-gaiety/
Here why the procurement guy is called 'The Reaper Man' of the ad world

Ever seen a customer bargaining to buy a designer dress, getting into the specifics like cost of fabric, beads, thread and artist's labour, to... ...

http://economictimes.indiatimes.com/magazines/brand-equity/here-why-the-procurement-guy-is-called-the-reaper-man-of-the-ad-world/articleshow/46673892.cms
How rural marketing has transformed finance, auto and FMCG companies

When we started work on the Rural Marketing special issue, we were determined to keep the cover clear of the following: Sights of endless farmlands... ...

http://economictimes.indiatimes.com/magazines/brand-equity/beyond-boundaries-how-rural-marketing-has-transformed-finance-auto-and-fmcg-companies/articleshow/46593520.cms
Moved to tears

It seems like advertising is all misty-eyed these days. The surge in feelings has nothing to do with any Budget pronouncements or the... ...

http://www.thehindubusinessline.com/features/brandline/moved-to-tears/article6963393.ece?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS_Syndication
Why Ad Films Are Getting Longer

more and more brands are ditching the good old 30 seconder as the primary means of communication. A couple of years back, when Tata Sky... ...

http://www.afaqs.com/news/story/43477_AD-FILMSLonger-and-Longer

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