Ilayathalapathy Vijay gifted 108 milch cows to poor families in Udumalpet near Coimbatore where he is shooting for Velayudham. The actor along with Aascar Films, the producers of the film and his fan clubs pooled in money to gift the cows. 

"Many families in Tamil Nadu were unable to buy fireworks for their children because of poverty. I am sure these milch cows will provide a livelihood for the poor people," Vijay said.

Gautham Vasudev Menon's Photon Kathaas Productions ('PKP') started a year back with the idea of taking South Indian cinema to the global audience, has achieved something extraordinary.

The company becomes the first publicly traded south Indian-based film production company when it got listed on the AIM market in London. The production house has Academy award composer A R Rahman as chief creative mentor and advisor to the board. The co-promoters are Venkat Somasundaram and Reshma Ghatala. Venkat Somasundaram the CEO is a graduate from IIT and IIM.

"I will be directing films exclusively for PKP and have also roped in other directors to make films under this banner. Our current production slate includes 'Azhagar Saamiyin Kuthirai' (directed by Susindaran), Veppam (directed by Anjana), my own films- Nadunisi Naaygal and the Hindi remake of Vinnaithandi Varuvaya in association with Fox Star Studios. We also have other projects in various stages of development including a television series.

"As an aspiring film director at the age of 25, I was completely unsure of being a part of this magical world of cinema. But today, with ten films behind me, I know with certainty that it was this industry that has made me who I am. I would like to believe that PKP is my humble tribute to the South Indian film industry as I hope for it to pave the way for a whole new generation of talent," Said Menon in a statement.

Kamal Haasan turned 56 on Sunday. He distributed financial aid to the needy and urged his fans to continue to serve the needy and the poor and be of some use to the society.

To celebrate 50 years of Kamal Haasan in films, an artist called A P Shreedhar created an innovative painting; that of 50 characters Kamal Haasan has portrayed on screen and gifted it to the actor.