Prem is going to have back to back releases and this should have made the actor happy. Instead, he's rather miffed because the producers of one of the Kannada films, Dhan Dhana Dhan, have refused to postpone its release.
"I had requested that the film be released after two or three weeks as my I Am Sorry Mathe Banni Preetsona released just last week. The film has been receiving good reviews and we want time for the response to pick up. But the producers of Dhan Dhana Dhan refused to oblige," he says.
Prem has retaliated by refusing to be a part of the publicity campaign of the film. "I will not promote the film as they disregarded my request. But I still say that the film is a good family entertainer and is based on the Hindi film Hum Kissise Kum Nahi."
It may be recalled that Prem added more than his share to the publicity of I am Sorry what with reports of a passionate kissing scene and a nude scene repeatedly making the headlines. He dismisses the subject saying, "They were just publicity gimmicks."
Post-release, too, producer-cum-director Ravindra has managed to make headlines due to controversies. He now says that he will remove the film from theatres as it has failed to generate an opening profit sufficient even to meet the theatre rent that he has to pay. The film will be lifted from theatres once it completes a week. Will this make Dhan Dhana Dhan's producers more sympathetic?
Wasim, the producer of Dhan Dhana Dhan, says in his defence: "I Am Sorry has zero collections and that's why they are removing it from the theatres. They are just making my film the scapegoat. Please tell me who will stop the screening if the film is doing well? Our film will be released in 70 theatres, 30 in Bangalore alone."
But hasn't this decision stopped Prem from promoting the film? "A hero's promotion contributes to just about ten percent of the film's success. I am very confident of the script. And it's not that we didn't plan a gap between the two releases. In fact Prem was informed of the release plans on June 3 itself. We have been giving newspaper advertisements since then. And we had waited for quite some time. But they chose to release I Am Sorry just a week prior to our film's release date."
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