Shah Rukh Khan, who's turned into the ultimate marketing champ with RA.One promotions, has kicked it up a notch.

The actor launched RA.One deodorants in association with Cinthol at Filmcity in Goregaon, a western Mumbai suburb yesterday.

Cinthol is set to launch special edition deodorant cans which will have a picture of Shah Rukh Khan as his character G.One with a special edition fragrance.

Actress Gul Panag, in the meanwhile, enjoyed an exclusive fitness training session with South African fitness champion Marius Dohne at a fitness centre in Andheri.

Shazahn Padamsee and Shahana Goswami attended the Volkswagen Planet launch at Blue Frog in Worli, South Mumbai.

Many other Bollywood celebs including Arjun Rampal and Ekta Kapoor were also present at the do.