Nagraj Manjule's Sairat has broken all records in Marathi cinema, collecting a staggering Rs 60 crores in the first three weeks.
And the cash counter is still ticking.
Not bad at all for film that cost a mere Rs 4 crores.
This neo-realistic love story, based on the caste system, has proved to be so popular that the producers are now considering remaking the film in various languages.
There are rumours of the film being remade in Tamil, Telugu, Malayalam, Kannada, Bengali and Hindi.
However, the film's co-producer Nittin Keni cuts down all rumours and states that only two remakes of Sairat have been finalised. "Yes," he says, "we doing remakes in Telugu and Gujarati."
Adds director Nagraj Manjule, "There are offers to do remakes in several languages. We're looking at the possibilities. I wouldn't like this film to become an endlessly renewable commercial vehicle. Sairat came from a very personal space in my heart. I never expected it would reach out to so many people."