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Soon Tata Motors, Mahindra cars will ply on foreign roads

January 06, 2014 07:39 IST

Soon Tata Motors, Mahindra cars will ply on foreign roads

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In last 4 - 5 years the two leading Indian car makers, Tata Motors and Mahindra & Mahindra have established themselves as international automotive brands.

Their approach towards the global auto-market has been sensible and they have been highly successful in exploring the markets that contribute a large share to its global sales.

Pursuing the plans through amalgamations with other auto-brands and also dominating solely on new lands, both Tata Motors and Mahindra have introduced impeccable products on foreign shores.

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Waving its flag of success in countries like South Africa, Spain, Italy, Poland, Saudi Arabia etc., Tata Motors has done an excellent job by launching its critically acclaimed products overseas.

Its cheapest car - Tata Nano is currently sold across the borders in Nepal and Sri Lanka, while the Tata Vista hatchback is sold in countries like Spain, Italy, South Africa, Turkey, Ghana, Nigeria, Bhutan and Nepal.

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In 2013, Tata Motors launched Tata Aria (MUV) and Tata Xenon (UV) in South Africa that boosted its establishment in South African region.

Added to this, it also looking forward to launch Tata Prima Truck and Tata Ultra Truck to strengthen the commercial vehicle line-up overseas.

Furthermore, cars like Tata Indica, Manza, Indigo, Tata Safari and Sumo also contribute to a large share of international sales for Tata Motors.

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Mahindra & Mahindra has also impressed foreign countries with its wide range of phenomenal cars.

Its major success was amalgamation with the Chinese automobile brand, Ssangyong that paved the way to cater to Indo-China products in international and the domestic markets.

The company unveiled its three class products, the XUV500 SUV, the Quanto Compact MPV and the pickup truck Genio on Brazilian shores that are supposed to be launched soon considering the rising demands.

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Besides this, Mahindra has also explored the shores of Kenya and has launched the XUV500, the Scorpio and Genio truck.

In the Australian auto-market too, Mahindra introduced the marvellous XUV500 crossover.

Loaded with features, the XUV500 can be called as company’s fortune maker in the international market.

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Sensing the boom in the global auto-market, both Tata Motors and Mahindra & Mahindra have sketched out future deals and launches.

After the acquisition of UK premium automotive brand, Jaguar Land Rover, Tata has put in its best efforts to sell its cars in both the UK and rest of the Europe.

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The company also looks forward to generate high revenue from China by the end of this fiscal year. Added to this, Tata has also planned to make Indonesia as a major hub to export its entire range of products across the South East Asian market.

Already the car maker has established itself in the African region that accounts for sales in across 11 countries in the continent. With spirits up, the company looks forward to explore other new markets where the demand is high.

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Going with the wind of International market approach, Mahindra & Mahindra have also worked consciously to target possible markets across the globe.

It has already announced to supply some of its fabulous products in the Brazilian markets that also include two mini trucks.

The company is also looking forward to ship its cars and utility vehicles in the Russian automobile market in coming two years.

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The appreciation of Tata cars by countries like South Africa, Brazil, Australia, Chile, Sri Lanka and Nepal have induced the car maker to stand firmly in the international market and look for other possible opportunities worldwide.

Both Tata and Mahindra have symbolised the Indian automobile industry as one of the prime automobile manufacturers on an international front.

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Inspired from the growth in last couple of years in the international markets, both carmakers have now their sleeves rolled up to further flourish themselves on the shores where possibilities are maximum.

To an extent both the Indian based car makers, Tata Motors and Mahindra & Mahindra have been successful in establishing on the major international markets.

Tata Motors at present supplies its products in countries that include Sri Lanka, Nepal, Turkey, Bhutan, Turkey, Italy, Spain, Ghana, Nigeria, Liberia, South Africa and Congo, while Mahindra & Mahindra supplies its products to South Africa, Brazil, Chile, Uruguay, Ecuador, Paraguay, Columbia, Peru, Mexico, USA, Australia, Nepal and Sri Lanka.

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