Utility vehicle market leader Mahindra & Mahindra (M&M) launched the Rexton, its first product from the SsangYong stable, at Rs 17.67 lakh, making it substantially cheaper than the Toyota Fortuner, the top seller SUV in the premium segment, priced under Rs 25 lakh.
Mumbai-based M&M is the parent company of SsangYong Motor Company, owning 70 per cent stake of the listed South Korean company. The Rexton will be part-built in India by M&M and sold through its own outlets.
M&M's primary target is the Rs 21.7-lakh Toyota Fortuner, that has a 70-per cent market share in its category.
Take a look at the 10 rivals of the Mahindra Rexton...
Fortuner
Price: Rs 21.66 lakh
Sales (April-Sep 2012): 7,824
Growth %: 44
Car Sales (April-Sep 2012)
(All prices of ex-showroom Mumbai of base variants; sales are domestic. Source: Companies)
HM Pajero and Outlander
Price: Rs 22.96 & 21.44 lakh
Sales (April-Sep 2012): 865
Growth %: -20
...
Skoda Yeti
Price: Rs 14.60 lakh
Sales: 771
Growth %: -4
...
Ford Endeavour
Price: Rs 18.19 lakh
Sales: 751
Growth %: -47
...
Hyundai Santa Fe
Price: Rs 23.45 lakh
Sales: 434
Growth %: -47
...
Chevrolet Captiva
Price: Rs 19.70 lakh
Sales: 221
Growth %: -73
...
Honda CR-V
Price: Rs 23.23 lakh
Sales: 186
Growth %: 23
...
Renault Koleos
Price: Rs 23.02 lakh
Sales: 184
Growth %: 102
...
Nissan X-Trail
Price: Rs 23.26 lakh
Sales: 50
Growth %: -62
...
Maruti Suzuki Vitara
Price: Rs 24.56 lakh
Sales: 9
Growth %: -55
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