Now, a low cost electric car from Tata

Stylish, comfortable, practical, fuel-efficient and environmentally friendly -- that's prototype of a $20,000 electric car from the Tata Technologies (part of the Tata group), a leading global provider of engineering services.

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Unveiled at the 2012 North American International Auto Show (NAIAS) in Detroit, this car is suited for urban transport -- easy to park, can accommodate four adults, with a back seat that can be converted into a cargo space.

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While working on the study, Tata Technologies developed fresh intellectual property and has 15 patents in process.

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Tata Technologies was selected by Michelin to display its electric Mobility (eMO) engineering study EV as part of the prestigious Michelin Challenge Design display at the 2012 North American International Auto Show (NAIAS) in Detroit.

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"The eMO project symbolises the coming of age of Indian automotive engineering," Warren Harris, Tata Technologies President and Global COO, said in a statement.

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"It is a tangible example of the capability of Tata Technologies to engineer a full vehicle - a first for any India-based engineering services company."

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Harris noted that the unique strength of Tata Technologies is the organisation's global reach.

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Kevin Fisher, VPD President, explained the beginning of the eMO program.

"In mid-2010, in anticipation of the April 2011 launch of VPD, we researched numerous concepts for an internal engineering study that would highlight both the Tata Technologies dedication to environmental responsibility and sustainability, and showcase our global experience, knowledge, capacity and innovation."

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Tata Technologies used its unique multi-dimensional approach to vehicle engineering and development on frugal engineering principles.

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Its unique understanding of the demands of both developed and developing markets; using its Global Delivery Model and proprietary Knowledge Based Engineering (KBE) platforms helped develop products faster and more cost effectively.

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The eMO architecture emphasises the 'right size' personal urban transportation by minimising its exterior footprint and maximising interior space; including seating for four adults.

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eMO incorporates design advantages over an internal combustion engine (ICE) vehicle like smoother aerodynamic surfaces and shorter overhangs.

eMO benefits from a low carbon footprint and a recyclability strategy.