rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » Amul Girl weeps for first time to pay homage to Kurien

Amul Girl weeps for first time to pay homage to Kurien

Last updated on: September 17, 2012 12:53 IST

Amul Girl weeps for first time to pay homage to Kurien

     Next

Next

Paying homage to father of white revolution in India Dr Verghese Kurien, who catapulted India from being a milk-deficient country to the world's largest milk producer, 'Amul's' mascot for the first time ever was seen weeping (since 1964) in an advertisement.

"Thank You For Giving us Hausla, Pragati & Anand......Dr V Kurien 1921-2012," the ad released by Amul's advertising agency DaCunah Communications read.

The ad shows the young iconic Muppet, usually attired in polka dot frock and shown smiling, draped in a saree and weeping, with two ladies standing alongside.

Photographs, courtesy: Amul



Image: Tribute to Verghese Kurien.


     Next

Amul Girl weeps for first time to pay homage to Kurien

Prev     Next
Prev

Next

It was released on the official website of Gujarat Cooperative Milk Marketing Federation (GCMMF), thanking the 'Father of White Revolution' for his contributions.

Kurien, who passed away on Sunday, played a key role in formation of Amul, which broke the local trade cartel 65 years ago, paving way for the dairy co-operative sector to flourish in Gujarat. He served GCMMF from 1973 to 2006.

Click NEXT to read more...




Prev     Next

Amul Girl weeps for first time to pay homage to Kurien

Prev     Next
Prev

Next

"The Amul ad-campaign was started by Dr Verghese Kurien way back in 1964-65, when he gave a free hand to Slyvster da Cunha, the owner of ad agency," R S Sodhi, Managing Director, GCMMF, told PTI.

"Continuing the tradition in true spirit of Amul this ad pays homage to Dr V Kurien," he said.

Click NEXT to read more...



Image: Verghese Kurien.

Tags:

Prev     Next

Amul Girl weeps for first time to pay homage to Kurien

Prev     More
Prev

More

Amul, which began its journey with just two village dairy co-operative societies and 247 litres of milk, has grown to be a Rs 11,668 crore brand with milk collection of 3.88 billion litres in 2011-12.

Today, GCMMF, which markets its dairy products under brand Amul, has emerged as India's largest integrated dairy products manufacturing and marketing organisation.




Tags: GCMMF , Kurien , India

Prev     More
© Copyright 2013 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.