Ad age: Some catchy jingles from recent times

Last week, we revisited jingles from yesteryear. In the second part, we showcase some new jingles that ride on the 'original music and lyrics' format. We also believe these new age commercials have managed to entertain us just the old ones.

Let us know if you agree with us:

Gorgeous Hamesha (Parachute Advanced)

Ad man and lyricist Prasoon Joshi along with singer Mohit Chahaun managed to win our hearts immediately with this beautiful song.

Treading on the 'special ordinary moments' in life where one always looks 'Gorgeous', the commercial beautifully captures the very essence of the brand.

All we can say is Marico had a winner in this "Gorgeous Hamesha" campaign.

"Pyaar mein, ya phir
kisi ke Intezaar mein
Tum toh ho
Gorgeous Hamesha!

Muskaan mein, ya
Zindagi ki thakaan mein
Tum toh ho
Gorgeous Hamesha

Behas mein uljhi ho ya
Khamosh khoi khoi
Kisi talaash mein ya
Aadhi jaagi aadhi soyi

Khel mein ya
khawab khawab mein
Tum to ho
Gorgeous Hamesha

Prachute advance karne api baaloon ki delh bal jadon se,
taki aap kabhi, kabhi nahi aap rehe Gorgeous hamesha"

...

Ruki si zindagi se (Limca)

This jingle promises to leave you refreshed with or without Limca! Created by Ogilvy & Mather, there are three things that work for this ad Music, lyrics and music, again.

This does takes Limca's tagline 'Fresh ho jao' to a new level. Keeping the mood alive, the follow-up Limca ads also managed to give us a refreshing break from the scorching summer.

This Limca commercial was the first in the series. It was composed by R Anandh and it has been sung by Cara Lisa Monteiro.

Lyrics of the song go as

"Fuhaarein, bochhaarein, nazaarein chura lo na
kuch boondein chura lo na

Thaki si zindagi se, ruki si zindagi se, kuch lamhe chura lo na

Kuch yaadein, aur sapne
apne chura lo na

Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na

Lukka chhuppi khelti hai bheed mein hazaaron kaliyaan hazaaron kaliyaan
galiyon mein yun bheed banke chup gayi hai saari khushiyan .. saari saari khushiyan

Khushiyon ko bula lo na, muskaane chura lo na

Sulagti pyaas hai toh, machalti pyaas hai toh, ek limca chura lo na
Kuch yaadein, aur sapne apne chura lo na

Ruki si zindagi se, thaki si zindagi se, raftaarein chura lo na!"

...

Googly woogly wush (Ponds Cold Cream)

The line "googly, woogly wush" was first launched in 2001. It has managed to maintain create the same magic even today.

"Khule ke tujse kahye de toh, tere chehere mein hain who
Dil ko jo kar de kush

Googly woogly wush

Khule ke tujse kahye de toh, tere chehere mein hain who
Dil ko jo kar de kush

Googly woogly wush

Ab raha na jaaye na, kuch kaha na jaye na
Kaheni saari baate hain jo, shayar, gajale gaate hain jo
Gungun dhun si hain yun, sunsun tumhe hain jo
Dil ko kar de kush

Googly woogly wush

Ab raha na jaaye na, kuch kaha na jaye na
Kaheni saari baate hain jo, shayar, gajale gaate hain jo
Gungun dhun si hain yun, sunsun who tumhe hain yun
Dil ko kar de kush

Googly woogly wush"

...

Kya aap Close-up karte ho (Close-Up)

Yes, there are a whole of lot jingles that followed this commercial. One, is the latest Pass aao, Pass aao Pass aao na jingle.

But, this particular commercial connected instantly with the audience, across ages. It had a nice old-age ring to it.

Hear it, and let us know if you agree with us. One tip, as you sing along, think of the yesteryear singer K L Sehgal.

"Hm-mm Hm-mm Hm-mm Aa-aa, Hm-mm Hm-mm Hm-mm Oo-oo!
Hm-m Hm-m Hm-m, A-HA!

Kya Aap Close-up Karte Hain?
Ya Duniya Se Darte Hain?
Aur Penalty Bharte Hain?

Aap Close-up Kyon Nahi Karte Hain?

Ulti Seedhi Chalte Hain,
Ho-ho!

Hmm Hmm, Ah-ha-ha-ha-ha-ha!
Ha-ha-ha-ha-ha...

Caanfidence Se Jalte Hain?
Close-up Kyon Nahi Karte Hain?"

...

Oragne-y Fanta (Fanta)

What makes it so different? First, the animation created by Pscyop, a New Yok-based agency is cute and inflicts mischief on screen.

Next, it's the music. It is one of the most memorable jingles of recent times. It's original and catchy. And, let's not forget the "fun" lyrics.

What makes this compilation even more different is that the commercial seamlessly blends the folksy male voice with urban characters.

Overall, the music compiled by Amit Trivedi and the lyrics by Amitabh Bhattacharya gives a welcome break from the earlier Fanta ads.

So, we can safely say that Ogilvy and Mather (the agency behind this commercial) has a winner with this Fanta commercial.

"Nazar phiki, chashma colorful
Dhuniya dikhe orangey wonderful

Naughty naughty bubble
Har bubble mein hain maja hain double double, double

Chuski jo leve, manwaa 'funtastic' ho jaye"

...

Happydent White

If the Happydent White television commercial was true to life, the possibilities surrounding a set of sparkling white teeth are endless. You could start by switching off the lights and switching on a smile instead. If that sounds rather surreal, it's only in keeping with the ad and its core message.

This lavish ad is just a bit too fantastic. And, the agency McCannErickson has rightly won many awards for their work and appreciated worldwide.

So, switch on your imagination bulb and enjoy

"Mera dil roshan, mera dil roshan
Mera maan roshan, mera maan roshan
Mera dil roshan, mera dil roshan,

Mera maan roshan, mera maan roshan
Tera dil roshan, tera dil roshan,
Tera maan roshan, mera maan roshan

Dhin-tana-dhin-tana
Tana, tana, tana .

Oh, mera dil roshan,
Oh, mera maan roshan
Toh jahaan roshan

Muskura le, muskura le
Jagmaga le, jagmaga le
Muskura le, muskura le
Jagmaga le, jagmaga le

Happydent white chewing gum
Muskura le, Ho"

...

Everyday I want to dream (Vodafone)

This was the most difficult ad to pick. All the Vodafone ads featuring the Pug are simply adorable. Hope you like our pick.

This particular jingle was created by Vodafone's ad agency in England.

This series from Vodafone brought back the much-loved Pug. The Pug first appeared in the Hutch campaign (this was before Vodafone Essar officially rebranded the 'Hutch' brand to 'Vodafone' in India). Remember, the ad "You and I in this beautiful world "

And, even though the company took every effort to remove the traces of Hutch branding, Vodafone retained the adorable pug. In fact, Vodafone used it wisely to say goodbye to the old and to bring in the new brand.

"Oh oh, o o o oh,
Oh oh, o o o oh,

Everyday i want to fly,
stay by my side,

Everyday i want to dream,
stay by my side,

Every morning i wish i could just play,
Wish the mornings would just stay....

oh oh, o o o oh....
Everyday i want to fly,

stay by my side,
Everyday i want to dream,
stay.....by my side"

...

I am stuck, at the sight of you . (Fiat Linea)

Fiat Linea created a line of admirers with this commercial. The ad says it all with its background score - 'I'm stuck at the sight of you' - and the tagline: "Admiration Guaranteed".

The ad film was shot in Istanbul by Prasoon Pandey of Corcoise Films and was conceptualised by Bates India.

The agency wanted to showcase the Fiat Linea's Italian styling and looks. However the agency wanted to stay away from the category convention of the same old product shots, with a beginning and an end.

Thus, the concept of people falling in love with the car at first sight was played on.

"It was an ordinary day, then you came by
looking so fine oh you were divine

Now i'm stuck at the sight of you
Stuck at the thought of you

There's a voice from inside
Saying you are the best ....

My heart doesn't need to know
So I will just scream

Cause i'm stuck at the sight of you
Stuck at the thought of you

Stuck So stuck..........
New Fiat Linea Admiration Guaranteed"

...

Dil Jo chahe pass laye (Airtel)

Airtel manages to create an instant connect with this AR Rehman tune. And, street dance performance by Harihardas makes it even more entertaining.

Conceptualised JWT, India, the commercial talks about live entertainment on Airtel's upcoming 3G service.

"Injini jii er tarey,

aale o o ..
eeki raaki sario,

Hima yoya ringo..
Ina jina yaaki ninjey lavissi maade ta amalese,

Aame road show me yojo he yo he yo he yo..

Sevente to hum poko he yo he yo he yo...
eeki raaki sario,

Hima yoya ringo
Injini jii er tarey,

aale o o ..

Inaa Jina yaki ninje lavissi maade ta amalese erikanda."