Close on the heels of acquiring a French wine company, the UB group is setting up a 5 million bottle a year winery in Baramati in western Maharashtra.
The UB group yesterday announced acquisition of Bouvet-Ladubay, a subsidiary of French champagne group Taittinger for Euro15 million.
The proposed capacity would be equal to the country's total consumption of wine, which is growing at of 35 to 40 per cent annually.
UB group chairman Vijay Mallya said the greenfield project was planned keeping the future growth of the market in mind.
The country's premium hotels and restaurants are scrambling to update their wine lists with better wines and programmes offering wine appreciation courses are also springing up across the country, said an analyst.
Mallya said the company wanted to go up in the value chain in the wine segment with the high-end technology that has come to UB with the acquisition of the French company.
Mallya said with the acquisition would help the group get into high-quality premium wine business where it had no presence so far.
United Breweries, the beer and brewery company of the group, will import wine from the French company in bottles as well as in bulk for the Indian market.
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