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Rediff.com  » Business » RCom ties up with Twitter to launch prepaid plan for GSM users

RCom ties up with Twitter to launch prepaid plan for GSM users

April 23, 2013 15:37 IST

RcomReliance Communications said on Tuesday it has partnered with Twitter to launch a prepaid plan for GSM subscribers in the country.

The promotional offer will be free for 90 days after which a fee will be charged for the plan.

"Reliance Twitter Access Pack, is a promotional offer for a period of 90 days during this T20 cricketing season which comes bundled for all new GSM prepaid subscribers with unlimited Twitter access without paying any extra data consumption charges," the company said in a statement.

The company said it becomes the first operator in the country to partner with Twitter on the new 'Twitter Access' programme.

As part of programme, Twitter has customised the Twitter application wherein, every customer who has subscribed to the Reliance pack will be able to view a message on the header and footer of the application mentioning Twitter is free of charge with Reliance Mobile.

The statement added this Twitter application will pop up a message of additional data consumption charges only if any Reliance GSM prepaid subscriber chooses to visit an external link while browsing updates on Twitter.

"Our partnership with Twitter in India further strengthens our offering on the social media platform and is in line with our continuous efforts to offer innovative products with incredible affordability for our customers," Reliance Communications Wireless -- Chief Revenue Officer Nilanjan Mukherjee said.

"We are pleased to partner with Reliance Communications to offer its subscribers a unique opportunity to use Twitter to follow the people and organisations they care about," Twitter Vice President (Business Development and Platform) Jana Messerschmidt said.

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