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Rediff.com  » Business » 'Tata' missing from Jaguar-LR web sites

'Tata' missing from Jaguar-LR web sites

Source: PTI
March 04, 2009 17:29 IST
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They were touted as prestigious takeover trophies won abroad, but there is no mention of the Tatas at the Internet addresses of luxurious car brands Jaguar and Land Rover.

Even Tata Motors web site does not have Jaguar and Land Rover in the list of its brands although their takeover has been mentioned as one of the milestones of 2008.

However, another prized acquisition, European steel giant Corus flaunts the name of its Indian owners on its web site.

"Corus is a part of the Tata Steel Group," the global steel major says on its web site, which has also adopted the theme colour of Tata Steel, blue, in addition to its all-red look before the takeover.

However, the web sites of Jaguar and Land Rover do not have any mention of Tata Motors, their current owners. Jaguar web site also has a section on its history, beginning 1922 when it was conceived, but it culminates in the year 2004, much before Tatas acquired it 2008.

When contacted, Tata Motors spokesperson has said that the sites were not meant for corporate consumption.

"Jaguar Land Rover is a 100 per cent subsidiary of Tata Motors. The web sites focus on Jaguar and Land Rover product information in different countries . . . product-centric web sites do not require corporate information," the spokesperson has said.

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