Cellphone users once shunned SMS advertisements but mGinger is out to change all that. It has turned advertising via the cellphone into a source of income. It is using permission-based marketing to turn SMS advertising into a lucrative proposition for users.
CEO, mGinger, Chaitanya Nallan told CNBC-TV18, "What mGinger tries to do is it eliminates spam from your phone. But it does it in such a way that the advertisements that you do get on your phone, turn into useable information."
And it is simple too. All you need to do is log on to mGinger.com and register yourself with details of the kind of advertisements you want to receive. Users get to choose the number of ads they want and when they would like to
receive them. The company will pay users 20 paise for each ad read and 10 paise per referral.
This concept has made advertisers excited. Nallan explains, "The day we launched, we got our first advertiser. So, that tells us that this medium is powerful, and that advertisers are interested in such a medium."
The company has already run eight campaigns in different sectors, and talks are on with another 200 clients. The website, which started on April 19, has over three lakh registered users.
This may not be a money-spinner for you, but it still has users excited about the additional income, particularly college students, who are looking at this as an additional source of pocket money and a reason to stay hooked to their cellphones.
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