Each of the 12 Reliance Fresh stores will sell vegetables, fruits, dairy products and Reliance's own brand of groceries.
Reliance Retail, which has outlined an investment of Rs 25,000 crore (Rs 250 billion) in the organised retail business over the next five years, unveiled the first Reliance Fresh store in Hyderabad last year and since has taken the concept to Jaipur.
These outlets were owned by Reliance and would be operated by a franchisee, who would be given adequate training by the company, Gunender Kapoor, president, Agri Business, Reliance Retail Ltd, said.
He said that each of these stores would employ around 15 to 20 people to cater to the customer's needs depending on the shop area and the locality.
Reliance Retail plans to open its larger format stores -- like supermarkets and speciality stores -- by February-end.
