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Franz Harary launched which Indian product?

September 22, 2003 15:12 IST

 

Brands

Which Indian product was launched by ace magician Franz Harary at a magic show in Delhi?
Take the Rediff Biz Quiz and find out how much you know about various Indian brands.

1. Which Indian product was launched by ace magician Franz Harary at a magic show in Delhi?
a) TVS Spectra
b) Mahindra Scorpio
c) Tata Sumo

2. Which detergent brand gets its name from the Latin word for 'strength' or 'vigour' and is over 100 years old?
a) Vim
b) Ariel
c) Henko

Wrong! Try again..
Wrong!
The correct answer is Vim.
Vim is among Hindustan Lever's 30 power brands. The brand -- led by the flagship Vim bar -- remains the market leader in the overall Rs 1,000 crore dishwashing market. The other products under the Vim brand include Scotchbrite, a scrubber and a liquid detergent. But Vim bar accounts for over three-fourths of the Vim brand's sales.
Correct!
Ragh Vim is among Hindustan Lever's 30 power brands. The brand -- led by the flagship Vim bar -- remains the market leader in the overall Rs 1,000 crore dishwashing market. The other products under the Vim brand include Scotchbrite, a scrubber and a liquid detergent. But Vim bar accounts for over three-fourths of the Vim brand's sales.

3. Master chef Sanjeev Kapoor is endorsing which of these kitchen durable brands?
a) Sumeet
b) Kenstar
c) Jaipan

Wrong! Try again..
Wrong! The correct answer is Kenstar.
In October 2002, Kenstar signed up celebrity chef Sanjeev Kapoor, of TV show Khana Khazana, to endorse its entire range of microwave ovens. A cookbook specially designed by Kapoor, also available for Rs 250 in the market, is given free with the purchase of every oven.
Correct!
In October 2002, Kenstar signed up celebrity chef Sanjeev Kapoor, of TV show Khana Khazana, to endorse its entire range of microwave ovens. A cookbook specially designed by Kapoor, also available for Rs 250 in the market, is given free with the purchase of every oven.

4. Nirma has entered into an alliance with Procter & Gamble to manufacture and distribute one of its brands in India. Which one?
a) Head & Shoulders
b) Pantene
c) Camay

Wrong! Try again..
Wrong! The correct answer is Camay.
Last year, Nirma signed an exclusive arrangement to manufacture and market Camay for the Indian market. According to the agreement between Nirma and P&G, Nirma will use the trademark of Camay for a rolling period of five years and will give royalty payments to P&G. Nirma also has its own soaps brands available.
Correct!
Last year, Nirma signed an exclusive arrangement to manufacture and market Camay for the Indian market. According to the agreement between Nirma and P&G, Nirma will use the trademark of Camay for a rolling period of five years and will give royalty payments to P&G. Nirma also has its own soaps brands available.

5. Citibank started co-branding its credit cards first with which oil company?
a) HPCL
b) IOC
c) IBP

Wrong! Try again..
Wrong! The correct answer is IOC.
In 2001, the Indian Oil Corporation tied up with Citibank for launching co-branded credit cards that could be used for purchase of fuel as well as for other credit purchases. By the end of that fiscal, IOC targeted a base of 100,000 subscribers for the card. IOC also tied-up with ICICI and State Bank of India to launch fleet cards called Servo Smartcard.
Correct!
In 2001, the Indian Oil Corporation tied up with Citibank for launching co-branded credit cards that could be used for purchase of fuel as well as for other credit purchases. By the end of that fiscal, IOC targeted a base of 100,000 subscribers for the card. IOC also tied-up with ICICI and State Bank of India to launch fleet cards called Servo Smartcard.

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Compiled by: Priya Ganapati