The city-based Dhoot family-controlled company plans to cater to the West Bengal market, exclusively, with its PCs to be sold under the Videocon brand.
Videocon Industries Chairman and Managing Director Venugopal Dhoot told Business Standard the company had already started production of PCs -- 3,000 a month -- at its Taratola facility in Kolkata.
The company had acquired the factory from Philips India a few years ago. Dhoot said the new product, comprising CRT (cathode ray tube) and LCD (liquid crystal display) monitors in an equal proportion, would be priced at 10 per cent lower than the prevailing market rate.
In West Bengal, Dell's are the most widely sold PCs.
He said it did not require Videocon to invest much for the PC production as the company made "good use" of the Taratola facility's PC production line, which had been lying idle.
The PC production is currently providing employment to 300 workers.
Relationship of Videocon, a trusted brand in West Bengal, with the sate government began in 1998 after it had taken over the Philips' TV manufacturing plant in Salt Lake.
In 2005, the company acquired Philips' lamp manufacturing plant at Taratala and revamped it to start the production of Videocon appliances.
Videcon is putting a full-fledged marketing team for the sale of its PCs.
