"This time we have positioned the programme to be aired on three consecutive days of the weekend. On other weekdays from Monday to Thursday, our programmes are very strong. We are looking to strengthen our weekend programming through KBC-II," Yash Khanna, senior vice-president, corporate communications said.
"When KBC was first introduced in 2000, our ranking was third among the channels. But the success of the programme put us on top," he said, adding KBC-II will be of 85 episodes and will not be extended.
"Our agreement with Amitabh Bachchan was for 390 episodes, and we have only 85 more episodes to go," he said.
Commenting on the viewer response to participate in the programme, Khanna said the channel had received 1.5 crore (15 million) calls in the first 10 days and so far we have received more than six crore (60 million) calls.
The company has also tied up with eight sponsors for the programme but he declined to comment on the business generated from the programme.
On the viewership front, the channel is also hoping to increase the number of eyeball catches.
"In 2000 at the time of the first KBC, there were about 20 million cable and satellite homes. Now it has multiplied three times to 60 million. We hope the viewership of KBC-II will also grow correspondingly," he said.
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