Indian handlooms are going global in a big way and have found support in the designer community, with ace labels like Manish Arora, Rohit Bal and Rajesh Pratap Singh figuring among 14 designers from the country, who are set to showcase their clothes and accessories, at the upcoming London Fashion Week beginning September 15.
The initiative is spearheaded by the UK based Conran Shop, which has picked up the 14 designers, including five who specialize in textiles, to travel to Conran Shops in London, Paris, New York and Tokyo.
"Handlooms represent not just an industry but the cultural heritage of India. It needs to chart out a road map for itself. Designers can play a major role in promoting handlooms.
"However, so far we have
Sunil Sethi, CEO Alliance Merchandising company says, "I see a lot of new designers following the trend of handlooms. Major international stores like UK-based Crate and Barrel, the Habitat all brand leaders abroad -are selling stuff by our designers.
"I have done atleast Rs 1,000 crore (Rs 10 billion) export in handlooms. This only goes on to prove that if we design our product right then the handloom industry has tremendous scope," he says.