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Rediff.com  » Business » Indian shine rubs off on Pak traders at fair

Indian shine rubs off on Pak traders at fair

March 12, 2004 09:18 IST

The nine-day Made in Pakistan exhibition came to an end here on Wednesday. The fair, showcasing both traditional and technological products from Pakistan, left most shoppers craving for more.

But, even as the spices and cosmetics stalls made a killing, textiles, furniture and electronics companies complained of a bad venue and unsatisfactory sales.

The biggest crowd puller was Shan Foods, which was offering various curry mixes. Shaan Foods National Sales Manager Rub Nawaz will now travel to various Indian cities to promote the brand and hunt for distributors.

Similarly, Hashmi Surma Store, a family-run cosmetics business, saw a large number of customers pouring in to buy their herbal products. Mohammad Rashid Hashmi is now planning to bring the products directly to India instead of routing them through Dubai.

Pakistan soft drinks maker Pakola, which was offering a 330 ml bottle of its special brand of soda for Rs 20, was another big attraction.

Sohail Noorani of Pakola said that they were in talks with various Indian fast moving consumer goods companies for marketing the drink in India. Pakistan-made onyx tabletops and rosewood furniture also saw brisk sales in the last few days.

However, many of the delegates were unhappy with the Talkatora stadium venue. Companies like Cotton and Cotton and furniture dealer Relax Sit felt that the exhibition could have been put up at a better venue.

"This stadium is small with not many people interested in high-end products, so the sales were not as per expectations. This could have been put up in Pragati Maidan," Cotton and Cotton marketing officer Ayaz ul Haque said.

Ankita Sarkar in New Delhi