Emami, the personal and healthcare major, has roped in Shah Rukh Khan in its club of brand ambassadors.
Emami would soon launch several products in the personal care segment and would also stage a massive incursion into the healthcare segment.
The company already has among others, Sourav Ganguly, Virendra Sehwag, Sunny Deol, Dharmendra, Govinda, Madhuri Dixit and Amitabh Bachchan as brand ambassadors.
Khan will feature in Emami commercials, which will hit the media in a month.
Khan said, " At 30, Emami represents the aggressiveness of youth complemented with the maturity of an adult. I feel there will be great synergy to this association between Emami and myself."
With Khan, Emami hoped to promote brand advocacy among young consumers.
Aditya V Agarwal, director of Emami, said, "Brand advocacy means 'word of mouth recommendation'. By associating with Khan, we are seeking to further strengthen our relationship with today's youth."
Emami started as a manufacturer of beauty products, toiletry and cosmetics in the year 1974.
Today, the Rs 700 crore (Rs 7 billion) Emami group has interests in paper manufacturing, writing instruments, healthcare, retail and real estate apart from the core FMCG business.
Emami manufactured herbal and Ayurvedic products of over 20 products, which are sold across all states in India and in countries like Nepal, Sri Lanka, Persian Gulf countries, Africa and Europe.
