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Rediff.com  » Business » Dhoni to bat for Anil Ambani's group

Dhoni to bat for Anil Ambani's group

March 23, 2006 03:47 IST

The Reliance-Anil Dhirubhai Ambani Group (R-ADAG) has roped in cricketer Mahendra Singh Dhoni as its brand ambassador.

The contract with Dhoni is for a year and the endorsement fees is somewhere around Rs 4-5 crore. R-ADAG is expected to announce this on Thursday, sources close to the development told Business Standard here on Wednesday.

When contacted, the company officials declined to comment.

Dhoni would endorse all customer-facing brands of R-ADAG, including its energy ventures, RCoVL- the holding company of telecom operations, Reliance Telecom (GSM operator), Reliance Infocomm (CDMA operator) and submarine cables FLAG and Falcon and Reliance Capital.

The most important customer-oriented firm would be Reliance Capital, which is investing Rs 5,000 crore and is getting aggressive in the mutual fund sector.

Dhoni would also endorse the group's entertainment businesses like the Adlabs, IPTV initiatives and expanding of Webworlds in the country.

Earlier, the group had roped in Virendra Sehwag as brand ambassador for its 'Monsoon Hungama' launch.

The Indian wicketkeeper, who has been in good form both as a batsman and wicketkeeper, is ranked third by International Cricket Council in One Day International rankings and is the first Indian batsman to get the slot after Sachin Tendulkar.

Tendulkar had occupied the position in 2004.

At present, Australian wicketkeeper and batsman Adam Gilchrist occupies the number one position while Australian captain Ricky Ponting comes second. Australian bowler Andrew Symmonds occupies fourth position.

Sonali Krishna & Rajesh S Kurup in Mumbai