Dairy major Amul, Life Insurance Corporation of India and mobile manufacturer Nokia have emerged as India's top three brands according to Asia's Top 1000 Brands, a survey conducted by Media, an advertising and marketing publication. Nokia, the global mobile handset maker as also been judged as the leading brand across Asia.
The Japanese consumer electronics giant Sony was ranked the second best Asian brand followed by oral care major Colgate and beverages firm Coke. Panasonic, Honda, 7-Eleven, Samsung, Nestle and Adidas were among the other brands in the top ten list.
Media magazine together with brand consultant Asian Intergrated Media and market research company Synovate have conducted the annual Asia's Top 1000 Brands survey for this year. The survey was done across nine markets, namely China, Hong Kong, Taiwan, the Philippines, Thailand, Malaysia, Singapore, India and Indonesia.
Peter Jeffery, executive director, Asian Integrated Media, said, in a statement, "The survey highlights the local and global brands that are able to break through the clutter and stand apart from the crowd."
Tim Waldron, managing director, Haymarket Media Asia, the publishers of Media, stated that the Top 1000 Brands was a tribute to the teams who have found the right formula at the right time, propelling their product or service into the hearts and minds of Asian consumers.
The study covered 12 major product and service categories. Synovate interviewed people aged 15-64 years, with sample sizes of 500, apart from China and India, where the sample was 750 across three and four top-tier cities.
