News APP

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  gplay

This article was first published 17 years ago
Rediff.com  » Business » Reckitt Benckiser buys Boots Healthcare Brands

Reckitt Benckiser buys Boots Healthcare Brands

Source: PTI
October 09, 2006 18:27 IST
Get Rediff News in your Inbox:
Following its 1.9 billion Euro (over Rs 10,950 crore) global acquisition of Boots Healthcare International last year, Reckitt Benckiser on Monday said it has acquired former Boots brands -- Strepsils, Clearsil and Sweetex -- in India from October this year.

The multi-crore brands were being marketed and sold by Boots Piramal Joint Venture till September.

"This is a monumental occasion for Reckitt Benckiser India as these brands will substantially strengthen Reckitt Benckiser's position in both healthcare and personal care. Further, Reckitt Benckiser India has the ability and the commitment to grow and make significant changes in brand development and distribution to these strong brands," Chander Mohan Sethi, chairman and MD Reckitt Benckiser India said.

Reckitt Benckiser currently sells brands like Dettol, Harpic, Mortein in India. In October 2005, Reckitt Benckiser plc had announced the acquisition of Boots Healthcare International (BHI), at an estimated 1.9 billion Euro (over Rs 10,950 crore).

On completion of the international acquisition on February 1 this year, Reckitt Benckiser CEO Bart Becht had said it gave them a platform for additional growth at very attractive margins.

"BHI brings Power Brands like Strepsils and Clearsil whose distribution can be substantially expanded over time. In 2006, our major focus for this business will be on successful integration and extracting the promised synergies while gradually preparing the business for growth," he said.
Get Rediff News in your Inbox:
Source: PTI© Copyright 2024 PTI. All rights reserved. Republication or redistribution of PTI content, including by framing or similar means, is expressly prohibited without the prior written consent.
 

Moneywiz Live!