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Rediff.com  » Business » Yamaha launches YBR 110 for Rs 41,000

Yamaha launches YBR 110 for Rs 41,000

April 13, 2010 15:21 IST

Japanese two-wheeler major Yamaha on Tuesday launched its new commuter segment motorcycle -- YBR 110, in the Indian market, priced at Rs 41,000 (ex-showroom, Delhi).

 "We have been studying the entry level market and wanted to launch a new bike at an affordable price that would give satisfactory mileage... We are confident that we will replicate the success of our premium segment bikes with the launch of all new YBR 110 in entry level space," Yukimine Tsuji, chief executive officer, Yamaha Motor India said. said in a statement.

The 4-stroke YBR 110 comes with a 106 cc engine and has 4-speed gearbox, it added. The company currently seels three products in the mass segment -- Crux, Alba and G5. While Crux comes for Rs 34,990, Alba and G5 are priced at Rs 41,000 and Rs 43,380, respectively.

The company's current product portfolio includes high-end bikes -- VMAX, MT01 and YZF-R1. It also sells Fazer, FZ-S, FZ16, YZF-R15 and Gladiator in the premium and executive segments.

India Yamaha Motor currently has two manufacturing facilities at Surajpur in Uttar Pradesh and Faridabad in Haryana which produce motorcycles for both domestic and export markets.

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