"We don't expect any significant sales growth this festive season. The market has been dented by high fuel prices and interest rates.
"Any further rate hike will impact sales during the festive season," said Icra senior analyst for automotive sector Shamsher Dewan.
PwC India head for automotive practice, Abdul Majeed agreed.
"The chances of another interest hike next month has dampened the prospects of the auto industry during the upcoming festive season. This comes at a time when the market is already reeling under pressure from high interest rates
and rising fuel costs," he said.
Given the rising interest rate scenario, coupled with higher fuel and commodity prices as well as inflation, the industry expects sales to remain depressed in the coming festive season too, Majeed said, adding sales will continue to grow in single-digit.
The market analysts see the Reserve Bank going in for another rate hike at its mid-quarterly policy review on September 16 to fight sticky inflation.
The monetary authority has already raised interest rates 11 times since March 2010 in its bid to battle high inflation.
In July, headline inflation slipped a tad to 9.22 per cent from 9.44 per cent in the previous month. But food inflation has started moving up again in recent weeks due to supply disruptions following incessant rains in some parts of the country, further escalating the chances of another rate hike by the apex bank.