rediff.com

NewsApp (Free)

Read news as it happens
Download NewsApp

Available on  

Rediff News  All News 
Rediff.com  » Business » GM to drop 'mark of excellence' logo from its vehicles

GM to drop 'mark of excellence' logo from its vehicles

August 26, 2009 15:48 IST
General Motors Co. plans to remove its GM "Mark of Excellence" logo from all models to be launched by the company in the future.

The removal of the company logo follows a management decision to promote individual brands instead of the parent company.

Fox News quoted GM spokesman Terry Rhadigan as saying the company's newly-formed executive committee took the decision to remove the logo earlier this month.

He informed that the cars with the GM logo will be 'gradually' phased out from the next year.

In 2008, GM had decided to sell or kill four of the eight brands, including the highly coveted Hummer, Pontiac, Saab and Saturn.

The company is also the owner of highly successful brands like Chevrolet, Buick, Cadillac and GMC.

Source: ANI