Rediff India Abroad
 Rediff India Abroad Home  |  All the sections

Search:



The Web

India Abroad




Newsletters
Sign up today!

Article Tools
Email this article
Top emailed links
Print this article
Contact the editors
Discuss this article


Home > Business > Business Headline > Report


Fortune 500 co to support Mumbai slum

Kalpana Pathak in Mumbai | June 28, 2006 12:39 IST

Slum-dwellers of Santosh Nagar, Goregaon (Mumbai), will soon be business partners with a Fortune 500 American company (name yet to be disclosed) that plans to invest money to set up a nutrition unit at the slum as a pilot project.

Eventually, the company plans to expand this model and even set up a factory on a national scale where other slum communities too could partner with it.

The model came to life with a business plan that was jointly devised by management students of S P Jain Institute of Management and Research and BoP (Base of the Pyramid) Protocol Project consultants, Cornell University, U.S. named the BoP Protocol, the plan aimed at providing a business development approach that facilitates commercial
partnerships between multinational corporations and BoP.

Companies too benefit from such models since they spend a fraction of what they would otherwise be spending on research and development.

The methodology involves the use of local knowledge, resources, and creative enterprise that is present in low-income communities such as slums. Five first-year MBA students of SPJIMR formed a team and implemented the programme.

They approached the NGO, which was working in the slum and through its help managed to arrange a stay with the community for four days. The project was carried out in three phases.

The first phase called immersion/opening up involved establishing a rapport with the community. Once the team acquired the community's confidence, the second phase of actual need assessment was carried out where four workshops were held using Participatory Rural Appraisal techniques.

The focus of the workshops, conducted over a week, was on needs, resources and aspirations (qualitative data gathering) of the community.

"In our interactions with them, we came to know that they all are looking for opportunities to grow. They want to study and learn computers. They have little access to the basic amenities in life but they do not complain about it," said Kanika Malhotra a team-member.

Later workshops were held to generate business ideas with the community. The community participated in group exercises which enhanced their awareness about various business aspects, about the businesses which would be successful in the community and how they could leverage their own and the company's resources to the best advantage.

"The idea is to combine MNCs and low-income group communities to get involved in business plans so that they own the business and help in marketing," said Rahul Lele, another team-member.

"The aim was to come up with a business idea, which involved them as co-owners of the business venture. At the end, a business concept emerged which was created by the community and hence had their whole-hearted support. SPJIMR is in the process of finalising the details of the business plan. A company will be formed with the players having stakes in it. This will ensure that all involved partners are clear about their respective roles and responsibilities," said professor Parimal Merchant.

Powered by

Share your comments


 What do you think about the story?




Read what others have to say:


Number of User Comments: 2




Sub: the govt has failed...again!!

so now fortune 500 companies are filling in the role that the indian government should be playing!! shame on the INDIAN GOVERNMENT and their false ...


Posted by Rahul





Sub: MNC to uplift a Mumbai slum

What Mumbai's slums desperately need is the Dragon approach to Housing - massive urban redevelopment of the slum areas consisting of medium-rise low-cost housing, rather ...


Posted by labrea




Disclaimer


Advertisement






Copyright © 2006 Rediff.com India Limited. All Rights Reserved.