To further strengthen the global brand equity of Indian software industry and address issues of concern in other countries, Nasscom has embarked on a global communications campaign.

"One of the major objectives of the campaign is to communicate the business value and competitive edge that Indian IT vendors are offering to the global enterprises in a tough market environment," Nasscom chairman Kiran Karnik said in a release in New Delhi on Thursday.

As part of the effort, a public affairs campaign has been initiated in US and UK to inform key decision makers, industry analysts and senior government officials about India's strong value proposition as an IT destination.

"The idea is to spread the entire activity in two broad phases with the first phase focusing on retaining India's leadership image and the second phase concentrating on further enhancing it," Karnik added.