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Sahara plans three weekly newspapers
Savio G Pinto in Mumbai | February 01, 2003 10:28 IST
The Subroto Roy-controlled Sahara Group, which has embarked on a major foray into the electronic media, is set to launch three new weekly broadsheets in Hindi, English and Urdu soon.
The Hindi newspaper will have 32 editions launched from several cities including New Delhi, National Capital Region, Uttar Pradesh and Uttaranchal, Madhya Pradesh & Chattisgarh, Rajasthan, Bihar & Jharkhand, Mumbai and a few cities in the south.
The English paper would be published in one all-India edition and four special simultaneous editions from New Delhi, NCR, Mumbai, Pune and Lucknow.
The Urdu edition would also be launched in some regions where the demand for such publications exists though details were still being worked out on this front.
Sumit Roy, head of Sahara Television, said, "This would be the first time that a weekly broadsheet is being simultaneously launched in 32 different editions from 32 centres. The broadsheets would offer city-wise local coverage, news and features, analysis, views and opinions and would also include exclusive columns by Hindi, English and Urdu columnists."
While the editorial team for the Hindi edition is already in place, the editorial teams for the English and Urdu editions are in the process of being finalised.
Though the exact pricing is yet to be worked out, the 48 page weekly broadsheet is expected to be priced between Rs 8 and Rs 10, said Roy.
The roll-out for the three different language editions would be conducted in a phased manner between February and July this year, he added.
Explaining the decision to foray into the print medium Roy said that, "The print medium is being pursued in tandem with our electronic medium. While the focus of the electronic medium is to provide updated news, here we would provide in-depth analysis with an emphasis on statistics as well.""The foray into the print medium is a continuation of our strategy to expand into the media and entertainment sector," he added.