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Cigarette Brands

Which cigarette brand today also has a clothing line by its name?
Take the Rediff Biz Quiz and find out how much you know about India and its cigarette brands.

1. Which cigarette brand in India is associated with white water rafting?
a) Red & White
b) Wills
c) Four Square Kings

2. Following the ban on sports sponsorship for cigarette manufacturers, Gold Flake -- one of ITC's key cigarette brands -- withdrew its sponsorship of which sport?
a) Hockey
b) Tennis
c) Cricket

Wrong! Try again..
Wrong!
The correct answer is Tennis.
ITC -- under its Gold Flake brand -- used to sponsor Gold Flake Open Championships, which was among the biggest tennis tournaments in India. The championship has more than 20 top tennis players around the world participating in it. When the tobacco legislation was going through the Indian Parliament, ITC (Gold Flake) was forced to pull out of the sponsorship.
Correct!
ITC -- under its Gold Flake brand -- used to sponsor Gold Flake Open Championships, which was among the biggest tennis tournaments in India. The championship has more than 20 top tennis players around the world participating in it. When the tobacco legislation was going through the Indian Parliament, ITC (Gold Flake) was forced to pull out of the sponsorship.

3. Which cigarette brand today also has a clothing line by its name?
a) Marlboro
b) Four Square
c) Wills

Wrong! Try again..
Wrong! The correct answer is Wills.
Wills Lifestyle stores stock the Wills brand of clothing, which is a lifestyle offering from ITC. ITC believes that the premium clothing segment is growing rapidly so it entered it using the Wills brand. Though clothes are still a small part of the company's turnover, ITC has tried to reduce its dependence on cigarettes for its revenues because of the high excise duties and increasing restrictions on smoking.
Correct!
Wills Lifestyle stores stock the Wills brand of clothing, which is a lifestyle offering from ITC. ITC believes that the premium clothing segment is growing rapidly so it entered it using the Wills brand. Though clothes are still a small part of the company's turnover, ITC has tried to reduce its dependence on cigarettes for its revenues because of the high excise duties and increasing restrictions on smoking.

4. Which company owns the famous cigarette brands Charminar and Charms?
a) ITC
b) Godfrey Phillips
c) VST Industries

Wrong! Try again..
Wrong! The correct answer is VST Industries.
Incorporated in 1930 in Hyderabad, VST Industries is the second largest cigarette maker in India with 12 brands in its portfolio. It also is in collaboration with Britain's BAT Group, which holds a 32.16 per cent stake in the company. VST is a strong player in the low-price segment in the eastern and north-eastern markets.
Correct!
Incorporated in 1930 in Hyderabad, VST Industries is the second largest cigarette maker in India with 12 brands in its portfolio. It also is in collaboration with Britain's BAT Group, which holds a 32.16 per cent stake in the company. VST is a strong player in the low-price segment in the eastern and north-eastern markets.

5. Which brand of cigarettes did Bollywood star Akshay Kumar promote?
a) Charminar
b) Red & White
c) Bristol

Wrong! Try again..
Wrong! The correct answer is Red & White.
When Akshay Kumar first came to Mumbai from Bangkok, he tried to make ends by being teacher in martial arts. But the income wasn't enough, so he turned to modelling. Charagh Din shirts and Red & White cigarettes were some of the earliest ads he did.
Correct!
When Akshay Kumar first came to Mumbai from Bangkok, he tried to make ends by being teacher in martial arts. But the income wasn't enough, so he turned to modelling. Charagh Din shirts and Red & White cigarettes were some of the earliest ads he did.

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Compiled by: Priya Ganapati



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