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Rediff.com  » Getahead » #NotWhatIWear: RJ Mallishka joins the cause

#NotWhatIWear: RJ Mallishka joins the cause

February 05, 2017 20:10 IST

This particular fashion campaign was aimed at encouraging women to embrace their choices.
Photographs by Hitesh Harisinghani/Rediff.com

The #NotWhatIWear was not a regular fashion show where designers showcased their creations.

It had a social purpose too -- to encourage women to freely make sartorial decisions without being judged for it.

RJ Malishka, Mallika Dua and Varun Thakur were there to support the cause.

#NotWhatIWear

IMAGE: Mallika Dua, Varun Thakur and RJ Malishka pose on the ramp.

#NotWhatIWear

IMAGE: Models posed wearing placards carrying messages that questioned social norms and attitudes.

#NotWhatIWear

IMAGE: The show's tagline 'Doubt is Out' featured monochrome creations.

#NotWhatIWear

IMAGE: The campus line featured clothes that defied the norm 'they told me not to wear this to college'

#NotWhatIWear

IMAGE: Fearless dressing was the highlight of the show.

#NotWhatIWear

IMAGE: Bright coloured clothes like these were featured too.

#NotWhatIWear

IMAGE: Even the saris were draped differently adding to the spunk.

#NotWhatIWear

IMAGE: Tops with doodle art were teamed with hot pants with tattered hems.

#NotWhatIWear

IMAGE: Tunics with cold shoulder sleeves were teamed with denim shorts.
Inspired to wear your style on your sleeve?
Hitesh Harisinghani / Rediff.com