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Rediff.com  » Business » Auto expo 2014: How Triumph beat Harley-Davidson

Auto expo 2014: How Triumph beat Harley-Davidson

Last updated on: February 07, 2014 14:30 IST

Auto expo 2014: How Triumph beat Harley-Davidson

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Battle of decibels

Trust Harley-Davidson and Triumph to turn on the decibels to woo prospective customers.

With stalls adjacent to each other, Triumph was louder, with music and a host of heavy-duty cruiser bikes attracting a lot of attention.

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Photographs: Courtesy, Auto Expo

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Contrasting styles

The distinctive styles of Tata Sons Chairman Cyrus Mistry and his predecessor Ratan Tata were on display at the Tata pavilion.

When Mistry walked into the pavilion at around 10 am, he walked to the commercial vehicles segment, checking out new trucks and passenger vehicles.

Ratan Tata walked in around 11 am and headed straight for the section featuring Jaguar Land Rover, the shining jewel in the Tata Motors stables.

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Photographs: Reuters

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The shadow of Karl Slym

About two weeks after the sudden demise of Tata Motors managing director Karl Slym, his shadow loomed large at the Tata Motors pavilion.

“It was a black-swan event. We have to pick up the threads and move on,” said a company official.

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Photographs: Reuters

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Titan rub-off

Merchandise collectors have a lot to choose from at the Tata pavilion. Titan has come out with special collection of Nano-branded watches for men (priced at Rs 2,655) and women (Rs 1,500).

Watches branded Manza and Aria and a host of collectibles modelled on the Zest are also available.

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Photographs: Courtesy, Tata Motors

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Drawing the crowds

While most exhibitors appeared happy with the space on offer at the new venue this year, what was keeping many anxious was whether they would be able to draw crowds from other areas in the National Capital Region.

“It is the interest and hype generated by the crowd that keeps us going,” said the head of a company.

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Photographs: Getty Images

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Bollywood @Autoexpo

While a special appearance by Bollywood actress Priyanka Chopra lit up Jaguar Land Rover’s launch of the new Range Rover, giant screens showed actor Shah Rukh Khan promoting Hyundai.

Auto Expo 2014: Complete Coverage


Photographs: Getty Images

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