Amul advertisements capture the essence of India
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The Federation, which markets its products under the brand name Amul, has been running catchy advertisement campaigns since 1966.
Amul's longest running advertisement campaign has also found a place in the Guinness Book of World Records. The 'Amul baby' in the ad is a chubby girl usually dressed in polka dotted dress.Sylvester daCunha designed the first ad campaign for Amul Butter. Thanks to Dacunha Associates, these punchy advertisements have been entertaining us since the last five decades.
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Image: Advt on 2G scam (Nov 2010).
Amul advertisements capture the essence of India
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Image: Amul advertisement.
Amul advertisements capture the essence of India
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Image: Bhaiscraper advt.
Amul advertisements capture the essence of India
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This advertisement shows Finance Minister Pranab Mukherjee going to present the Budget (February 2011).
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Image: Amul advertisement.
Amul advertisements capture the essence of India
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Image: An advt on pollution.
Amul advertisements capture the essence of India
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Image: Advt on price rise.
Amul advertisements capture the essence of India
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Image: Advertisement on scams.
Amul advertisements capture the essence of India
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Image: Advertisement on inflation.
Amul advertisements capture the essence of India
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Image: No TV Day advt.
Amul advertisements capture the essence of India
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Image: Advertisement on Facebook.
Amul advertisements capture the essence of India
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Kerala Chief Minister V S Achutanandan may have come under attack for calling Rahul Gandhi an 'Amul baby', but GCMMF has lapped it up with a new advertisement whose punchline is: 'They both are Amul Babies!'
Achutanandan had recently hit back at Rahul who had referred to the 87-year-old CPI-M stalwart's advancing age during a poll campaign, saying he had come to Kerala to campaign for 'Amul babies', as the Congress leader himself was an 'Amul baby'.
Quick to capitalise on the chief minister's diatribe, GCMMF has come out with the ad conceptualised by DaCunha Associates, a Mumbai-based ad agency associated with the co-operative since 1966.
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Image: Advt on Rahul Gandhi.
Amul advertisements capture the essence of India
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An advertisment highlighting the Rs 4,000 crore scam at Jharkhand for awarding mining contracts and leases (Nov 2009).
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Image: Advertisment on the scam.
Amul advertisements capture the essence of India
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Image: Advertisement based on Bollywood film.
Amul advertisements capture the essence of India
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Image: Advt on Rahul Gandhi.
Amul advertisements capture the essence of India
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Image: Amul ads reflects current news.
Amul advertisements capture the essence of India
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Image: My name is Khan as Amul advt.
Amul advertisements capture the essence of India
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Image: Advt on IPL team from Kochi.
Amul advertisements capture the essence of India
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Image: Advt on volcanic ash from Iceland.
Amul advertisements capture the essence of India
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Image: Advt on Gujarat.
Amul advertisements capture the essence of India
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Image: Advertisement based on TV ad.
Amul advertisements capture the essence of India
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An advertisement celebrates Maharashtra Day (May 2010).
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Image: Maharashtra Day .
Amul advertisements capture the essence of India
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Image: Advt based oil spill.
Amul advertisements capture the essence of India
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Image: Advt on Malaria.
Amul advertisements capture the essence of India
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Image: Advt to be Commonwealth Games.
Amul advertisements capture the essence of India
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Image: Advertisement on CWG.
Amul advertisements capture the essence of India
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Image: Advt shows Commonwealth Games.
Amul advertisements capture the essence of India
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Image: Indian rupee symbol
Amul advertisements capture the essence of India
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Image: Niira Radia on Amul ads.
Amul advertisements capture the essence of India
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Image: Anna Hazare in Amul ad.
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