As many as 67 petrol pumps across Delhi, Noida, Gurgaon and Rohtak will offer 50 paise per litre discount on petrol to consumers who exercise their voting rights on April 10.
"A 50 paise per litre discount will be offered to anybody coming to these petrol pumps with voting mark on Thursday during voting hours," Federation of All India Petroleum Traders general secretary Ajay Bansal said.
Car and two-wheeler owners have to show the indelible ink mark on their finger as proof of having cast the ballot to avail of the discount. The scheme will be available till 5 pm in the designated petrol pumps.
"We have launched a poster campaign to encourage people to vote... automobile owners/drivers are being informed of the scheme and are being encouraged to exercise their franchise in the world's largest elections," he said.
Delhi has a total of 398 petrol pumps but the discount scheme will be available at 67 outlets only.
The campaign by petrol pump dealers is to supplement Election Commission's efforts to encourage voters to cast their ballot. The EC and various corporates too have launched a vigorous audio-visual media campaign to prod voters to exercise their right.
"Under this campaign select attendants at the participating pumps will be specially trained to distribute the campaign pamphlets and request the customer to not just exercise his franchise but also ensure 10 others in his home and neighbourhood also do the same," Bansal said.